Get to know me
Kate is a brand strategist with 8+ years of experience in creative and design-led agencies. Perpetually exploring what’s now and next, unlocking insights that shape culturally relevant and commercially savvy strategies.
She's had the opportunity to work across a range of strategic roles, including brand strategist, design strategist, and trend futurist. Professionally, Kate is excited about applying consumer and cultural insight to drive brand transformation. While she has worked on B2B projects, it is consumer-facing work that she loves most.
Kate has an undergraduate degree in anthropology from New York University and a master's in branding from the School of Visual Arts. She also recently completed a course in Business Management at the University of Washington. Kate loves any kind of amaro spritz cocktail.
Expertise
Brand strategy
Brand architecture
Consumer insight
Cultural insight
Creative briefs
Naming & messaging
Research and synthesis
Design strategy
Trend reports
New brand creation
Education
Education
School of Visual Arts
Masters in Branding
New York University
B.A. Anthropology
Certificates
Northwestern: Kellogg Strategies that Build Winning Brands
University of Washington: Foster School of Business Business Management
Thinking about...
Minimum viable brands: What are the absolute minimum brand essentials required to build out a marketing plan?
The evolution of loyalty programs, new product ecosystems that exchange points for access to lifestyle experiences. E.g Bilt
New advancements and formulations in the toothpaste aisle e.g. Hydroxyapatite